What's with all the pink?

1st Oct 2014

October is Breast Cancer Awareness Month. To promote awareness, we're changing the site from red to pink for the month. Additionally, we'll be donating 5% from each sale to the Breast Cancer Research Foundation (BCRF). Here are some rapid-fire facts: 

  • BCRF's mission is "to prevent and cure breast cancer by advancing the world's most promising research." 
  • They are the only A+-rated breast cancer organization as scored by CharityWatch.org.
  • With 88% of funds going directly to research and 3% to awareness programs, BCRF is widely regarded as one of the most financially efficient nonprofits in the United States.
  • Every 2 minutes, a woman in the U.S. is diagnosed with breast cancer.
  • BCRF has funded over 7 million hours of research since 1993.
  • There are nearly 3  million breast cancer survivors in the U.S. alone.

We encourage you to learn more about the Breast Cancer Research Foundation and make your donation today.

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